What's Fresh

Freshness in coffee is a thing everyone seems to be talking about. Very often though it is rather unclear what's really meant by the term "freshness". What do we really mean by coffee being "fresh" and which value do we ascribe to this term?

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Denise Morf
Looking Back Part 1 - Inspiration

We travelled to the Big Island of Hawaii in October 2007 to participate in the Ironman World Championships held in Kailua-Kona. To be a bit more precise: Simone taking part and Denise cheering and supporting. Little did we know that we were headed straight for a coffee origin but we were soon to find out. 

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