What's Fresh

Freshness in coffee is a thing everyone seems to be talking about. Very often though it is rather unclear what's really meant by the term "freshness". What do we really mean by coffee being "fresh" and which value do we ascribe to this term?

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Denise Morf
Brand Ambassadors - Sky Racer Micha Steiner

Micha Steiner was born and raised in the Engadin, one of the most stunning Swiss mountain valleys located at an altitude of more than 1700 masl. Mother nature has been his playground as long as he's been around: He took up hiking, climbing, skiing and biking at a very young age, accompanying his parents on their adventures in the mountains.

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Denise Morf
Brand Ambassadors - Paraslider Chris Stewart

Chris Stewart is Switzerland's Parasliding Team and he is right up there with the world's fastest! Parasliding is a sliding sports discipline for people with physical disabilities: Like in any bob run they fly down an ice channel at crazy speed. Instead of being pushed at the start, the One-Person Bob (Mono Bob) naturally accelerates after being let go at the entry to the ice channel. From there on it's all about finding the right line and keeping your calm.

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Denise Morf
Looking Back Part 2 - Firing Up

Moving on two years from our initial coffee inspiration in Hawaii - remember: we wanted to make coffee a fun affair in Switzerland - we started having serious thoughts about making fun coffee happen at the end of 2009.

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Denise Morf
Looking Back Part 1 - Inspiration

We travelled to the Big Island of Hawaii in October 2007 to participate in the Ironman World Championships held in Kailua-Kona. To be a bit more precise: Simone taking part and Denise cheering and supporting. Little did we know that we were headed straight for a coffee origin but we were soon to find out. 

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Denise Morf